How to Send Weekly Collab Invite Reminders in Shopify

A great way to boost activation rates is by sending Collab Invite Reminders to those who have been invited but haven’t joined yet.

This guide outlines a step-by-step process for sending reminders to both newly invited individuals and those with expired invitations.

Before you begin, log in to your Shopify Admin panel.

Resend the Collab Invite to recently invited creators

  1. In Shopify Admin, go to Collabs → Recruiting → Invited Creators.

  2. Click Resend Invite button to send a reminder.
  3. Repeat the process until all recently invited individuals have been sent a reminder. 

Reinviting expired creators

A smart way to boost your reach with Shopify Collabs is by resending invites to creators who haven’t joined your program. These follow-up invites don’t count toward your Shopify Collabs invite limits, allowing you to consistently connect with a large number of creators each week.

  1. In Shopify Admin, go to Collabs → Recruiting → Invited Creators.

  2. Switch from the default Pending tab to the History tab.
  3. Click Resend Invite button to reinvite creators who didn't respond last time.
  4. Repeat the process until all expired individuals have been sent a new reminder. 

Why should you do this weekly?

In addition to inviting new individuals, you'll continuously grow your invitee list—enabling you to reach a substantial number of creators each week.

Accepting Collab Applicants

As a result of these reminders, you may receive Collab Applicants. Shopify will notify you via email when an application comes in. When this happens, you’ll need to manually accept the application and send a Welcome Gift.

Follow these steps to review and approve applications:

  1. Go to Collabs from your Shopify Admin.
  2. Under Things to do next, click Review pending applicants.
  3. Click on the applicant’s name.
  4. Copy their Personalized Link (e.g., yourstore.com/COPYTHISLINK).
  5. Click Make an offer.
  6. On the right-hand side, click Edit and paste the applicant’s Personalized Link.
  7. Add offer benefits:
  8. Select Affiliate tier → Brand Rep.
  9. Select Gift → £XX Welcome Gift Voucher (Important: Ensure you select the Welcome Gift Voucher!).
  10. Click Send offer.
  11. Go back to Collabs and repeat this process for any remaining Pending Applicants.

The sooner you do this, the higher the likelihood that the Collaborator will onboard into your program and place a Gifted Order.

Why sending these reminders matter?

Consistently following these steps each week is essential for scaling your Brand Rep program. It increases activation rates and maximizes the return on your outreach efforts.

By making this a regular practice, you'll successfully onboard and activate more individuals into your Brand Rep program.

On average, for every 100 invites you send, you can expect to find 1-2 solid influencers who will be a great long-term fit for your brand. Many others will apply, join, and claim their free gifted product—that’s just part of the process. We have processes in place to identify the best ones that join your program.

The ideal influencers are those who continue using their recurring vouchers, place orders at least every 30 days, and generate consistent sales for your store.

The key here is volume. While you can be more selective, focusing on high outreach is the most effective strategy. The more people you reach out to, the higher your chances of finding influencers who are genuinely interested in working with your brand.

And since we're covering the cost of all gifted products while you're in the program, you have every reason to maximize your reach. The more people you invite, the faster your brand will grow—because in the beginning, no one knows who you are, and expanding your audience is what drives traffic to your store.