How To? Your First £10K with Shopify
Learn how to make your first £10K with Shopify — 100% organic without any paid advertising.
On this page, you will find everything you need to grow and scale your Shopify store without spending any money on paid advertising whatsoever.
But, before I show you exactly how you're going to do that, let's deal with the elephant in the room.
Not having an existing audience or follower base isn't a limitation; it's an excuse people use to avoid putting in the work.
Every time I build a new store, I start from ZERO — Fact. No audience, no followers, no traffic and no sales.
I have no advantage over you or secret tools at my disposal. We both start from the same place. The only difference between us is that I know exactly what to do.
This is exactly how I started from ZERO and made over £46K GBP in organic sales in our first year with Shopify, and ZERO Ad Spend.
Even though this guide focuses on Shopify and 'Shopify Collabs', the core strategy applies regardless of the platform. If you're using WooCommerce, or something else, just install a similar affiliate/referral program plugin to manage partnerships.
That said, you don’t necessarily need an app. When we first launched our WinsterCreations® brand on Shopify back in 2019, we built a successful Brand Rep program simply by reaching out to influencers via DM, and scaled to more than £46K GBP in the first year.
Here's the proof 👇
100% organic traffic through Instagram & Facebook.
I generated all of this traffic 100% organically through social media and amassed an engaged following for the brand of more than 17.5K real followers on Instagram.
I prefer using influencers and organic marketing because it’s sustainable, and we’ve had great success with it. Unlike paid advertising, which means you lose everything when you stop paying, organic marketing helps you build long-term awareness and engagement with your brand. Once other people start to promote your store, that awareness stays with you (i.e. your social media followers aren't going anywhere) even when the promotions end.
The strategy?
I grow stores organically using social media influencer marketing — no paid ads required. Instead, we invite influencers to collaborate by gifting them products from our store. In return, they share what they’ve received with their audience, driving traffic to our socials, and that generates real, organic sales.
You can start reaching out immediately. Here are some tips 👇
A good rule of thumb is to collaborate with influencers who have 10–100x your own follower count. If you’re just starting, focus on influencers in the 1K-15K range as they tend to have highly engaged audiences and are more open to collaborations with new brands.
- Start reaching out to micro-influencers (under 15K followers) via Instagram/TikTok DMs. Volume is key: on average, for every 100 DMs, you’ll find 1-2 solid long-term collaborators.
- It’s a great idea to follow the creators you’re inviting before sending the invite. This small step can significantly increase the chances of collaboration, as it shows genuine interest and makes your message feel more personal.
- If you don't have a referral program, instead of commissions, simply send free products in exchange for promotion. Once influencers receive the product and post about it, repost their content on your own pages.
- Once you have multiple influencers on board, add them to a group chat (or an email list, preferably), and send them reminders to keep engagement high and make communication easier.
- Posting regularly helps build credibility. At the start, post product images. Once influencer content starts coming in, use that instead.
You should start posting daily content on social media, but not to drive traffic.
Most people launch their stores by posting content on social media with the goal of driving traffic. This is a mistake. Unless you have a huge audience, you won't generate any meaningful amounts of traffic, but posting daily does help build early credibility for your brand, especially when reaching out to influencers for collaborations, and that is all that matters.
The main purpose of your social media accounts right now is to show potential collaborators that you’re a real brand and to showcase exactly what you sell.
Focus on posting product images daily to your grid—this demonstrates that you’re active and gives potential collaborators a clear idea of your offerings. You don’t need to worry about posting to your Stories just yet. Stories will become important once collaborators begin creating content that you can repost, which adds social proof and builds trust.
For now, your full attention should be on sending Collab Invites, both via Shopify Collabs & direct DMs, and consistently posting product images to your grid.
What matters most is getting people to know you exist, and this is how we do it.
Organic growth is slow. But, if you really want to get things moving fast, you're going to need to use multiple social platforms like Instagram, TikTok, YouTube and even Threads (which is part of Instagram) to reach more potential collaborators early on.
Start by doing what we know already works, i.e. follow first, then Invite or DM. Then, if you’ve got a little extra time, you can go one step further by engaging with creators before you reach out, i.e. replying to stories, liking their posts, or leaving a comment.
Yes, these small ‘extra’ steps take time, but this is exactly where your time and energy should be going right now.
In my experience, most people waste days tweaking store themes, changing fonts and colours, or installing loads of apps, but none of that really matters if you don’t have any traffic.
That’s the reality for 99% of people who start out with lots of motivation and good intentions, but either don’t know what to focus on, or do but simply avoid it because it’s not glamorous or easy.
It takes time and effort, whereas installing a new app or buying a new theme makes you feel productive, like it’s moving things forward, but it never actually is.
Build trust with real content from real people.
As you begin sending free products to individuals on social media, keep an eye out for your collaborators posting stories, grid posts, or tagging you in content about the items they’ve received.
If you're already following them on social media (and if you aren't, you should be!), as collaborator content will appear in your home feed if you do, and you will get notified when they tag you.
Collaborator content is like gold for your brand.
Download and repost everything your reps share — to both your Story and your Grid.
Make sure you do this for every piece of content they create. After all, you’re paying for it in the form of free products, so make the most of it — everywhere you can, socials, website, email marketing, the lot.
This strategy sets your product listings apart from competitors selling similar items by showcasing authentic, user-generated content that only you have access to. Over time, it builds credibility and makes your store stand out.
Why not just use paid ads?
You are much better off investing your time and budget into influencer collaborations because every $ you invest drives organic traffic directly to you at significantly lower CPC's than paid advertising ever will.
If you don't spend it on letting others with significantly larger audiences than you promote you, your brand, and your products — then more fool you.
You will easily burn through the same amount, in half the time, with paid ads, with no results.
With paid ads, you're only ever reaching cold traffic.
But through your Brand Reps, you're tapping into pre-warmed audiences — people who discover your brand through trusted, word-of-mouth recommendations. That kind of traffic is incredibly valuable and often far more effective than anything paid ads can deliver.
Here's how I like to explain it.
Paid ads are like renting. You pay someone every month to show your brand, but the moment you stop paying, it’s gone — and you’ve got nothing to show for it.
Organic marketing is more like a mortgage. It might cost you in time or free products, but you're building something that’s yours — something that grows in value and continues to pay off over time.
Focus 100% on collaborator outreach with as much volume as you possibly can.
That’s the engine behind organic growth with these stores. The more genuine connections you build with creators, the faster your brand will scale.
But how do we avoid being a DM spammer?
Every platform has limits on how many direct messages (DMs) you can send daily to prevent spam. To avoid restrictions, new accounts should send under 10 DMs/day.
Start slow (5-10, per platform, per day), increase gradually, and always personalise messages (i.e. Hi 'Influencer name') at the start of your message to avoid getting flagged as spam.
However, be cautious as cold messaging too many users at once can trigger spam detection, and following too many people too quickly can result in a temporary restriction from Instagram or TikTok. Use multiple social platforms to reach your daily collab goals.
A safe approach is to follow a few influencers per day (10–20) to avoid restrictions. After about 3+ months of regular posting, engagement with others (i.e. regular likes, comments, shares, and DMs), this will show your account is genuinely interacting with others. You can then send upwards of 15-50 DMs and 50-100 follows per day without restriction.
How to get people to Collab with you?
Your core offer should include free standard delivery with a minimum spend that's well balanced against the value of your free-product offering.
Here's an example;
If you're offering a £50 voucher to your collaborators, then free delivery at £5+, i.e. 10% of the voucher value, is a good place to start, because almost nobody buying £50 worth of product for just £5 will say no to that. This is how you get collaborators onboard, even when you're nobody.
Avoid friction at all costs. Do not limit vouchers at checkout.
Structure your vouchers in such a way as to avoid any friction during checkout. If a collaborator sees a message saying the code “doesn’t apply” because their order is too small, it can instantly kill the collab.
By keeping the voucher valid regardless of order value, the experience stays smooth and frustration-free — even if a small delivery charge still applies.
It’s a simple conversion trick we learned early on — and it works.
Focus on revenue, not profit.
Too many people focus on profitability when they’re just starting out, but that’s the wrong approach.
Here’s a better way to think about it.
In dropshipping, even when everything runs smoothly, your net profit margin will likely be around 20% at best. You probably already have a target for how much money you want to take home each month. That means you can calculate exactly how much revenue you need to generate to achieve that goal.
Your primary focus should be hitting that revenue target—not profit. Why? Because you can’t reach your profit goal without first reaching the necessary revenue. It’s impossible. If you prioritize profit before securing enough revenue, you’ll always fall short.
Instead, put all your effort into driving revenue up, no matter the cost. Once you hit your revenue goal, then you can refine your strategy to maximize profit. That part is much easier.
If you want to get this right the first time.
And you want me to build everything for you in the same way I built it for WinsterCreations®, which resulted in sales of more than £46,000 GBP in just one-year.
Then here's my offer 👇
To help you get this right the first time, I will build for you a fully launched Shopify Dropshipping store preloaded with 2500+ products, and I will supply all of your customer orders 100% for FREE until you reach £10K in sales or until you simply decide to take over.
Why do you need my help?
Without my help, you will waste thousands and continue to put years into this before finding any success.
You will continue to struggle to get sales and maybe even never have a successful dropshipping store, ever.
Because if you knew how to implement everything above, you would go and do it yourself.
But, I know what you're thinking.
This just sounds like another "YouTuber" or "Guru" claiming to know the "secrets" right?
Nope. Because there are no secrets. And you won't find any, so stop searching for them. Everything you need to know is already written on this page. You just don't know how to put it all together yet.
Do you really think you would struggle if you knew exactly what to do with this information?
Surely you don't believe you've just been unlucky finding that winning product, right?
Seriously, if you want to learn how to get these results along with my personal ongoing mentorship and support, then here's what you need to do next.
Assuming the answer is yes.
STOP wasting any more of your time watching YouTube videos about dropshipping. Instead, take control, gain confidence in what you're actually doing, and most importantly, gain the knowledge that has held you back up to this point.
Anyone can do this, including you.
There are no confusing or difficult tasks. Just simple well well-established procedures with easy-to-follow steps that anyone can understand and do every day — with me by your side, every single day until you decide to take over.
So if I can do it, and others can do it — why can't you?
This is not a course.
Don't be fooled. Together, we will build a real brand that drives all of its own traffic via social media 100% organically. Never again will you need to rely on paid advertising to make sales and you will learn exactly how we do it.
But, if you prefer to carry on failing or simply never start out of fear of investing in yourself, I can't stop you.
And if you prefer to carry on wasting money with paid advertising because some "YouTuber" or "Guru" told you that's what he did, again — I can't stop you from doing that either.
My help is here only for those who truly want it, just like it was for Lukas.
Lukas MikailaIf you're looking to expand your business and grow your shop, Jason is the go-to person. He is incredibly helpful, always responds promptly to messages, and resolves any issues immediately. Jason's expertise is unmatched, and the information he shares is not available anywhere else online. I'm grateful to have found him, as my store is now gaining the traction I had been seeking for a year. The business plan he has created is pure gold and risk-free. I highly recommend Jason and can only say positive things about him.