How To? Your First £10K with Shopify
Learn how to make your first £10K with Shopify — 100% organic without any paid advertising.
On this page, you will find everything you need to grow and scale your Shopify store without spending any money on paid advertising whatsoever.
But, before I show you exactly how you're going to do that, let's deal with the elephant in the room.
Not having an existing audience or follower base isn't a limitation; it's an excuse people use to avoid putting in the work.
Every time I build a new store, I start from ZERO — Fact. No audience, no followers, no traffic and no sales.
I have no advantage over you or secret tools at my disposal. We both start from the same place. The only difference between us is that I know exactly what to do.
This is exactly how I started from ZERO and made over £46K GBP in organic sales in our first year with Shopify, and ZERO Ad Spend.
Even though this guide focuses on Shopify and 'Shopify Collabs', the core strategy applies regardless of the platform. If you're using WooCommerce, or something else, just install a similar affiliate/referral program plugin to manage partnerships.
That said, you don’t necessarily need an app. When we first launched our WinsterCreations® brand on Shopify back in 2019, we built a successful Brand Rep program simply by reaching out to influencers via DM, and scaled to more than £46K GBP in the first year.
Here's the proof 👇
100% organic traffic through Instagram & Facebook.
I generated all of this traffic 100% organically through social media and amassed an engaged following for the brand of more than 17.5K real followers on Instagram.
I prefer using influencers and organic marketing because it’s sustainable, and we’ve had great success with it. Unlike paid advertising, which means you lose everything when you stop paying, organic marketing helps you build long-term awareness and engagement with your brand. Once other people start to promote your store, that awareness stays with you (i.e. your social media followers aren't going anywhere) even when the promotions end.
The strategy?
I use Social Media Influencer Marketing to grow stores organically, without relying on paid advertising. Instead, we invite influencers to collaborate with us by providing free 'gifted' products they can order from our stores. In return, they share these products with their audiences, driving traffic and generating organic sales.
You can start reaching out immediately. Here are some tips 👇
A good rule of thumb is to collaborate with influencers who have 10–100x your own follower count. If you’re just starting, focus on influencers in the 1K-15K range as they tend to have highly engaged audiences and are more open to collaborations with new brands.
- Start reaching out to micro-influencers (under 15K followers) via Instagram/TikTok DMs. Volume is key: on average, for every 100 DMs, you’ll find 1-2 solid long-term collaborators.
- If you don't have a referral program, instead of commissions, simply send free products in exchange for promotion. Once influencers receive the product and post about it, repost their content on your own pages.
- Once you have multiple influencers on board, add them to a group chat to keep engagement high and make communication easier.
- Posting regularly helps build credibility. At the start, post product images. Once influencer content starts coming in, use that instead.
You should start posting daily content on social media, but not to drive traffic.
Most businesses post content on social media with the goal of driving traffic. This is a mistake. Unless you have a huge audience you won't generate any meaningful amounts of traffic, but posting daily does help build early credibility for your brand, especially when reaching out to influencers for collaborations, and that is all that matters.
Start by posting images of products until you begin to receive UGC from your Brand Reps, then just post that. The reason for doing this is that once collaborators start posting content to their audience, those people will undoubtedly check out your social media pages to make sure that you are genuine. Therefore, it's good practice to continue posting regular content (such as product images) so that your account appears active and not scammy.
At scale, your reps create more content than you know what to do with.
As you begin sending free Gifted product to individuals on social media, keep an eye out for your collaborators posting stories, grid posts, or tagging you in content about the items they’ve received.
If you're already following them on social media (you should follow those you want to collaborate with), their posts should appear in your feed, and you'll receive notifications when they tag you.
Download and/or repost their content to share it on your own social channels. Make sure to do this for every piece of content they create for you to maximize exposure and engagement.
It’s also important to start incorporating collaborator content (images and videos) from your Brand Reps' social media posts into your own product listings.
This strategy helps differentiate your product listings from competitors selling the same items by featuring unique, user-generated content that only you have. Over time, this will enhance your store’s credibility and appeal.
Why not just use paid ads?
You'll be much better off investing your time and budget into influencer collaborations because every pound you invest in your Brand Rep program not only drives traffic but also grows your social following, which is the only place 'free' organic traffic is going to come from.
If you weren’t spending it on promoting your products on social media, you’d likely be putting the same amount into paid ads, trying to do the same on your own. But I can guarantee the results would be far worse, and you’d burn through a ton of cash.
With paid ads, you're dealing with cold traffic. But through your Brand Reps, you’re getting pre-warmed traffic. i.e. people who are being introduced to your brand through trusted, word-of-mouth recommendations. That kind of traffic is invaluable and far more effective than anything paid advertising can deliver for you.
To put it in perspective, I like to explain it to people this way.
Paid advertising is like renting, you pay someone every month for ads, but when you stop, all that money is gone and you don’t get anything to show for it.
But, organic marketing is like having a mortgage. It costs about the same, but you’re paying into something that you own and will eventually benefit from.
If you stay consistent, keep expanding your Brand Rep program, and encourage your reps to order and promote by following all the steps (and videos) I’ve provided, you will continue to grow. It’s not a matter of ‘if’ or luck, it’s simply a numbers game.
How not to be a DM spammer?
Keep in mind that both Instagram and TikTok have limits on how many direct messages you can send daily to prevent spam. To avoid restrictions, new accounts should send under 10 DMs/day.
Also, when inviting influencers, following their social media accounts can improve your response rate.
Start slow (5-10 per day), increase gradually, and always personalise messages (i.e. Hi 'Influencer name') at the start of your message to avoid getting flagged as spam.
However, be cautious as cold messaging too many users at once can trigger spam detection, and following too many people too quickly can result in a temporary restriction from Instagram or TikTok.
A safe approach is to follow a few influencers per day (10–20) to avoid restrictions. After about 3+ months of regular posting, engagement with others (i.e. regular likes, comments, shares, and DMs) this will show your account is genuinely interacting with others. You can then send 15-50 DMs per day and 50-100 follows per day without restriction.
Focus on revenue, not profit.
Your core offer should include free standard delivery and super-low prices to drive conversion. As your Brand reps start to receive their products and promote them to their audiences, you’ll start seeing collaborator-driven sales. The vast majority of your traffic will come from these partnerships, and this is the primary marketing strategy we use to grow stores without paid ads.
Too many people focus on profitability when they’re just starting out, but that’s the wrong approach.
Here’s a better way to think about it.
In dropshipping, even when everything runs smoothly, your net profit margin will likely be around 20% at best. You probably already have a target for how much money you want to take home each month. That means you can calculate exactly how much revenue you need to generate to achieve that goal.
Your primary focus should be hitting that revenue target—not profit. Why? Because you can’t reach your profit goal without first reaching the necessary revenue. It’s impossible. If you prioritize profit before securing enough revenue, you’ll always fall short.
Instead, put all your effort into driving revenue up, no matter the cost. Once you hit your revenue goal, then you can refine your strategy to maximize profit. That part is much easier.
Get all the knowledge and avoid all the mistakes.
Do you want to learn how to build a Brand Ambassador program just like the one I built for WinsterCreations® that enabled sales of more than £46K GBP in the first year?
Do you want to learn how to leverage Social Media Influencer Marketing to drive engaged audiences to your store whilst growing your social media following 100% organically with ZERO paid advertising?
And trust me when I say, I've made every mistake you can imagine — so that you avoid making any.
I've spent thousands on paid advertising — so that you can avoid spending any.
I've even been through multiple store failures before finding any success — so that you can find success the very first time.
So here's my offer 👇
To help you learn everything you need, I will build for you a fully launched Shopify Dropshipping store preloaded with 2500+ products, and I will supply all of your customer orders 100% for FREE until you reach £10K in sales or until you simply decide to take over.
Guarantee your success.
Without my help, you will waste thousands and continue to put years into this before finding any success.
Just as I did, you will continue to struggle for years without my help.
Because if you knew how to make £10K+ with Shopify you would have done it already.
But, I know what you're thinking.
This just sounds like another "Youtuber" or "Guru" claiming to know the "secrets" right?
But, let me tell you this. There are no secrets. And you won't find any. So stop searching for them, and just copy what I do.
Imagine for a moment I gave you the exact steps I take on a day-to-day basis.
Do you really think you would struggle if you knew exactly what to do?
Surely you don't believe you've just been unlucky finding that winning product right?
Seriously, if you want to learn how to get these results along with my personal ongoing mentorship and support here's what you need to do next.
Assuming the answer is yes.
DO NOT waste any more of your time. Take control, gain confidence in what you're actually doing, and most importantly gain the knowledge that has held you back up to this point.
With my help, you will learn exactly how to;
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Build, launch and establish any branded store with Shopify.
- Operate a Brand Ambassador program and build a team of individuals who will promote your brand for you.
- Use Influencer Marketing to drive engaged audiences to your store.
- Grow your social media following 100% organically with ZERO paid advertising.
Anyone can do this, including you.
There are no confusing or difficult tasks. Just simple well established procedures with easy-to-follow steps that anyone can understand and do every day — with me by your side, every single day until you decide to takeover.
So if I can do it, and others can do it — why can't you?
This is not a course.
Don't be fooled. Together we will build a real brand that drives all of it's own traffic via social media 100% organically. Never again will you need to rely on paid advertising to make sales and you will learn exactly how we do it.
But, if you prefer to carry on failing or simply never start out of fear of losing money, I can't stop you.
If you prefer to carry on wasting money with paid advertising because some "Youtuber" or "Guru" told you that's what he did, again — I can't stop you from doing that either.
Above are the facts.
What you decide to do next is entirely up to you. I know what I'd do given this opportunity when I first started many years ago.
Lukas MikailaIf you're looking to expand your business and grow your shop, Jason is the go-to person. He is incredibly helpful, always responds promptly to messages, and resolves any issues immediately. Jason's expertise is unmatched, and the information he shares is not available anywhere else online. I'm grateful to have found him, as my store is now gaining the traction I had been seeking for a year. The business plan he has created is pure gold and risk-free. I highly recommend Jason and can only say positive things about him.