How To Sell on Amazon?

If you're new to selling on Amazon or wish to enrol products into our Amazon FBA Enrolment Program (FBAE) you'll need to learn how to create offers (i.e. matching to an existing ASIN/detail page) or how to create new products (i.e. creating new ASIN/detail pages for your own brand). Though it may seem confusing at first, the process is actually relatively easy once you understand how listing on Amazon works.

How to create offers (products that already exist in the Amazon catalog)

The simplest and fastest way to start selling on Amazon is to simply create an offer against an existing product. The product may (or may not) have existing offers from other sellers who are selling the same product already. It is the norm on Amazon that all products of an identical nature (i.e. same brand and product attributes) must have only one catalog entry. As such, the same product can be sold by multiple sellers by creating an "offer" against existing the ASIN (Amazon Standard Identification Number), also known as a product detail page.

How to create an offer for an existing product (ASIN) on Amazon:

  1. Within Seller Central, Go to "Inventory" -> "Add a Product".
  2. Find an existing product match in the Amazon catalog using ASIN or Product Name.
  3. Click "Select a condition" and choose "New" from the dropdown menu.
  4. Click "Sell this product".

 

Fill out the required Offer:

  • Seller SKU: Enter a unique SKU, or leave blank to auto-generate.
  • Your price: Enter your selling price.
  • Quantity: Enter a quantity value. We recommend setting to 100.
  • Country/Region Of Origin: Great Britain.
  • Condition: New.
  • Fulfilment Channel: I will ship this item myself (Merchant Fulfilled).

Click "Save and finish" to publish your offer

TIP! It takes around 15 minutes for your offer to appear in the Amazon catalog. You'll be able to edit your offer via "Inventory" -> "Manage Inventory" and locating your product by it's SKU or Product Name.

TIP! You can later convert your offer to Fulfilment by Amazon. For more information about enrolling your products into FBA, see our guide here.

TIP! Don't forget to review your "Settings" -> "Shipping Settings" after creating your first offers on Amazon. We recommend setting your prices at MSRP (refer to our official-price-list) from within "My Account" and your shipping to free shipping within the United Kingdom. Please refer to our Shipping Rate Guide to see our shipping rates.

Not sure which products to start selling?

TIP! You can find links to our best selling products on Amazon through "My Account" under the "Amazon FBA Enrolment Program" sidebar card.

How to create new products (creating your own brand on Amazon)

One of the unique benefits of our program is that we enable our retailers the ability to rebrand our products and create brand new product detail pages under their own brand when selling on Amazon. Through rebranding our retailers can create their own brand of products on Amazon, complete with unique product detail pages upon which they can sell our products exclusively. As a retailer, the brand that you create belongs solely to you, so you get to decide what product information is listed and no other retailer can claim to be selling your product.

Obtaining EAN/GTIN codes for your own brand products

To create your own brand products on the Amazon marketplace you must supply valid EAN/GTIN codes that can be assigned to your new products. EAN/GTIN codes can be acquired in bulk from GS1 here. Prices start from £50 a year for up to 10 EAN/GTIN codes, or just £119 per year for up to 1000 codes. GS1 is the only place to get authentic, authorised GTINs and barcode numbers.

How to create new (own brand) products on Amazon:

  1. Within Seller Central, Go to "Inventory" -> "Add a Product".
  2. Click "I'm adding a product not sold on Amazon" link.
  3. Select an appropriate category for your product.

 

Fill out the required Vital Info:

  • Item Name (aka Title).
  • Product ID (EAN/GTIN): Enter a unique EAN/GTIN code for this product from GS1.
  • Manufacturer: Enter your brand name.
  • Brand Name: Again, enter your brand name here.
  • Manufacturer part number: Enter a unique part number (this is unique to you)

 

Fill out the required Offer:

  • Seller SKU: Enter a unique SKU (can be same as part number), or leave blank to auto-generate.
  • Your price: Enter your selling price.
  • Quantity: Enter a quantity value. We recommend setting to 100.
  • Country/Region Of Origin: Great Britain.
  • Condition: New.
  • Fulfilment Channel: I will ship this item myself (Merchant Fulfilled).

Click "Save and finish" to publish your new product

TIP! It takes around 15 minutes for your new product to appear in the Amazon catalog. You'll be able to edit your product detail page further via "Inventory" -> "Manage Inventory" and locating your product by it's SKU or Product Name.

Get Started Today.


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